TEND is a blockchain company that tokenizes real luxury assets onto the Ethereum blockchain. By tokenizing the world’s most precious and beautiful objects and making them available to a much broader audience, TEND’s vision is to create a positive impact on society and to enrich people’s life. TEND is located in Zug, Switzerland, the Swiss Crypto Valley, and was founded by Marco Abele.
Marco is the Former Chief Digital Officer of Private, Retail & Corporate Banking at Credit Suisse with an 18 years banking track record including at Deutsche Bank. He was voted top 100 bankers and top 100 Digital Shapers of Switzerland.
During his talk, Marco explained how the tokenisation of assets on the blockchain will change the future and introduce TEND, the trailblazing blockchain app. He also shared some insights on the ongoing token sale which is in accordance with Swiss law, how it differs from other ICOs and the learnings from TEND so far.