Marcello Steiner is a Machine Learning Engineer working at Google.
He spent the last four and a half years working on different products like AdWords, Google Cloud and since very recently YouTube. Before Google, he worked in the Aviation industry and was working on route optimization for long-haul flights. Now, Marcello uses ML to fight bad content from being uploaded to YouTube and was very happy to share his story from the field on our AI mornings.
Marcello presented a use case for a monthly campaign of different categories coupons, where the redemption rate across the board (especially for non-buyers customers, abandonist customers, coupons for new products) should increase. He presented different solutions to the obstacles they faced.